Website Design is the art of creating a site that will appeal to your prospective clients, and that makes a good impression on them. It incorporates a variety of different disciplines and skills in the creation and management of websites. The different disciplines of website design encompass website graphic design; web interface design; content management; authoring, which includes proprietary software and standardised code; and Search Engine Optimisation. Website Designers work with all these disciplines to create and manage websites that are attractive, user-friendly and search-friendly.
The appeal of a website becomes its success, which is determined by attracting the correct audience. An effective website design helps attract the correct audience to your site, who are specifically looking for your products or services. The website design needs to be designed in a way that is informative, easy-to-follow and appealing to your intended audience. In addition, the audience should be targeted; they must be people who would be interested in your products or services, as well as people who would be able to make an effort to find them.
Website designers work best when they understand their audiences and the needs of each specific group of people that visit their websites. Their websites should work well with different types of browsers, all the while maintaining a consistent look and feel between different pages. Website visitors should be kept happy by websites that are professionally designed, and that offer them useful information. For example, a website should not display graphics that are too large, or that have a high resolution. Graphics that are used too often could distract site visitors, while images and high resolution pictures take up a lot of space on the web pages.
Websites that work well are those that are easily navigated. Each page on the web pages should be easy to find and to use. For example, if an individual clicks on the About Us page of a website design, they should easily be able to find the Contact Us form. If they do not, then they will need to click on the ‘Contact Us’ link, which may be off target for their needs. Websites that work well are those that are easy to navigate, because visitors do not like to waste time trying to find what they want.
Another factor that makes websites that work well is that they should follow a consistent color scheme. This includes using a color wheel, or using a responsive style guide. Using a responsive style guide will allow the designer to change styles and colors without refreshing the entire page. The style guide will also ensure that all individuals with the same type of screen size can view the website correctly. This can be important, because a person who has a very small monitor, might not be able to view a website that is very colorful or has very high resolution.
In addition to following a color scheme or using a responsive style guide, a website design that works well should have clear navigation. This means that the links within the page are not distracting and there are no distracting ads that get in the way of the content on the site. When the user clicks on the links, it is important that they are not forced to wait for the page to load, because this could cause a problem with the page speed.