Website design encompasses a variety of disciplines and skills in the creation and management of sites. The different disciplines of website design include user interface design; web graphic design; creative web architecture and usability; information systems design; product development; interfaces and navigation; content management; visualisation and planning; and search engine optimisation. Web designers use graphics, text, images, and interactive components to create websites from scratch or to re-create existing ones. Website developers use programming languages and application servers to construct websites from templates or from existing ones.
The success of a website is determined by how well-designed it is according to its target audience, the purpose it serves, and the manner in which it is designed. For a business website to become well-designed, it must be representative of the business, and it must make an excellent first impression. A well-designed website can achieve this well. It may also be reflective of the company’s products or services, its vision and goals, and its reputation. It may also reflect the company’s culture and values.
First impressions mean everything, especially on the internet where the users have only seconds to scan and evaluate a site, so it is important that it is fast. Today, page speed is a very crucial factor in determining the site’s effectiveness, and in fact, it can literally make the difference between a successful website design and one that is not. In web design services, a good web designer will always strive to ensure that page speed is improved wherever possible.
For a business website to have a well-designed and effective first impression, it must be properly positioned in a targeted market. It is therefore important that the website design services that are offered represent the correct demographics, including the right gender balance, the right age group, the right location, the right income bracket and the right level of education. This way, web viewers will be able to properly identify with the target audience. A web design company should also be adept in geo-targeting its products and services, to ensure that they are most relevant for the audience in a particular location.
The website design company should also make use of Flash text, which allows for high-speed internet access information. The text can be animated or displayed as blocks of code. It also allows for greater flexibility and faster loading of content. For example, Flash compatible frames can allow visitors to browse through a web page, while the visitor can scroll up and down the frame to view additional information or select from the menu options.
The last element in the web designer’s goal identification and planning process is the ability to align the website’s functional objectives with the company’s corporate goals and objectives. This way, there will be greater clarity and less confusion on both sides. For example, a shopping website designed to provide an improved shopping experience by providing faster checkout times, by providing easier to find product categories, or by providing the option for the customer to pay with a credit card will likely have a different user experience from a social networking site aimed at connecting consumers with friends and family. In this case, the two websites will have different purposes and goals, but they must work together to achieve the ultimate goal of enhanced online commerce.